Project Overview:
Yoxman is a Michelin-starred dining event organiser in England, offering luxury experiences at Wilderness Reserve. For this project, I worked alongside an external design agency to support the web redesign, acting as a bridge between the CEO and the agency to ensure the final output met the brand’s high standards.
Objective:
My personal tasks for the Yoxman website redesign included:
Designing the event schedule page to ensure a seamless, luxury user experience.
Designing email templates that matched the brand’s premium aesthetic.
Conducting QA testing across devices and browsers, and writing detailed tickets for the development team to ensure all issues were addressed before launch.
Key Features:
Complex User Interface: The existing app had a complicated interface that was difficult for users to navigate.
User Engagement: The app struggled to keep users engaged due to its outdated design and lack of interactive features.
Consistency: The overall branding and design needed to be more cohesive and aligned with Zenith's innovative image.
Key Responsibilities:
Research & Discovery
Concept Development
Wireframing & Prototyping
Visual Design
Development & Implementation
Testing & Refinement
Results & Impact:
The redesigned app significantly improved user experience and engagement. The new design is intuitive and visually appealing, providing a seamless user experience that keeps users coming back.
Next Steps:
Improved User Experience: User satisfaction increased by 40%, with users praising the intuitive design and easy navigation.
Higher Engagement: The app saw a 30% increase in user engagement, with more users spending longer periods on the app.
Brand Consistency: The new design strengthened Zenith’s brand identity, making it more recognizable and aligned with its innovative ethos.
